Attention Signals
for Advertisers

Harness the power of contextual insights and pre-purchase content activity to optimize ad engagement and boost sales.

Fuel Ad Engagement with Real-Time Audience Data

Providing a comprehensive view of consumer digital behaviors directly preceding a sale allows advertisers to optimize ad campaign creatives, audience data, and inventory to serve more targeted and impactful ads.

How do Contextual Insights Inform
Ad Strategy?

Analyzing ad context and its impact on consumer behavior enables advertisers to deliver more relevant ads by considering the environment at the time of exposure, focusing on content relevance, behavioral data, and user intent.

Content Relevance:

Understanding the type of content a consumer is engaging with when they see an ad.

_________
For example, placing a running shoe ad on a sports news website.

User Intent:

Analyzing the consumer's intent based on their current activity or search behavior.

_________
For instance, displaying travel ads to users reading travel blogs.

Behavioral Data:

Incorporating historical behavior data models to predict and influence future actions, informs your media buys, ensuring that ads are shown to users who are most likely to engage or convert.

Buy Impressions and Inventory Proven To‍ Drive Sales

Buying impressions and inventory proven to drive sales helps advertisers ensure that their ads are placed where they are most effective, increasing the likelihood of conversion. This data-driven approach reduces wasted ad spend and enhances the overall efficiency and impact of advertising campaigns.

Transcend Basic Audience Targeting

Prioritize Impressions That Reach, Resonate, And Convert

View Online Shopping Habits

Track and analyze your audience's content and purchase behavior to gain valuable insights into their preferences and interests.

Real-Time Audience Insights

Real-time audience insights help advertisers understand buying drivers and enhance product recommendations.

Measure Revenue Attribution

Capture the full impact of ad impressions on conversions, even when users don’t immediately click, and monitor key metrics like clicks and purchases to refine your strategy.

Smarter Contextual Buys

Boost ad outcomes by understanding how environment, content, and timing influence ad performance.

Measure View-Through Behavior

Track actions taken after an ad is viewed, even without a click, to understand its indirect impact and capture a broader picture of ad effectiveness.

Meet Your Audience & Craft Messaging That Clicks

Understanding your consumers' age, location, interests, and purchasing behaviors helps advertisers craft relevant campaigns that drive higher conversion rates.

175k+

Mainstream
Websites & Apps

196M

Verified 21+
Profiles

115k+

Behavioral
Data Points

1500+

Audience Data
Attributes

Track Inventory Across All Channels

Multi-Device Engagement for Maximum Reach

Boost engagement and drive conversions across every digital touchpoint by connecting with audiences consistently across channels and devices. Through IP matching, device connections, and MAIDs, reach consumers seamlessly on mobile, desktop, CTV, DOOH, and more, tracking every interaction that contributes to a sale.

"We’re empowering advertisers to understand their audiences better by identifying pre-purchase content consumption trends.

This allows advertisers to make data-informed media buys and inspires them to craft superior ad messaging and creatives that maximize engagement and ROI.”

- Jake Litke, CEO

Experience the Future of Advertising Attribution

Designed to provide you with real-time ad campaign insights and comprehensive data, this powerful tool enables you to launch, manage, and optimize your programmatic ad campaigns with ease.

Get Started Now