Attention Signals
for Publishers
Leverage user attention, and readership demographics to attract high-value advertisers and prove outcomes
Showcase Audience Overlaps
Transform your content strategy into a revenue catalyst. By understanding pre-purchase content behavior and readership demographics, publishers can effectively demonstrate overlaps with advertiser audiences to increase advertiser investment and loyalty.
Connecting Readers to Revenue
Show advertisers that your readers are their customers by linking audience insights directly to sales outcomes. Deliver meaningful KPIs and insights like content path to purchase behavior and influenced sales to validate their investment and encourage continued ad spend.
Build Loyalty with Better Ad Outcomes
Make attracting and retaining high-value advertisers easy. By understanding the content that keeps readers engaged, publishers can demonstrate the full value of their inventory.
Influence Path To Purchase
Know what content resonates most to keep users engaged and increase time spent on site, resulting in higher ad viewability and performance.
Increase Ad Space
Value
Understanding content that drives engagement enables positioning of premium ad spaces for advertisers seeking to capture highly attentive audiences.
Engage High-Intent Audiences Contextually
Segment audiences based on engagement data to offer advertisers targeted contextual ad placements that reach users most likely to interact with their ads.
Enhance Advertiser ROI
Providing insights into the audience’s content journey and aligning ads with their interests helps advertisers achieve improved results.
Boost Sales of Ad Inventory
With data-backed insights on audience preferences, attract advertisers looking to maximize their spend by accessing the right audience in the right context.
Measure View-Through Behavior
Track actions taken after an ad is viewed, even without a click, to understand its indirect impact and capture a broader picture of ad effectiveness.
Leverage Attention Data to Drive Ad Sales
Track User Engagement
Monitor metrics like time on page, scroll depth, influenced sales, and content clicks in real-time.
Analyze Content Consumption Patterns
Identify the types of content that keep audiences engaged, from articles and videos to interactive features.
Deliver Actionable Insights for Ad Strategy
Use attention data to provide advertisers with insights that enhance campaign relevance and performance, improving their ROI and maximizing your revenue.
Experience the Future of Advertising with Our Innovative Attribution Dashboard
Power Your Sales Team with Audience Insights
Attention Signals equips publishers with the data needed to highlight audience-advertiser overlaps. With over 115+ behavioral data points and 1500+ demographic attributes provided your sales team can easily underscore the value and relevance of your audiences to attract top tier advertisers.
monthly
Total to Date
Total to Date
Platform Features
Real-Time Content Engagement Tracking
Track how users interact with content in real time to identify what drives audience attention.
Customizable Reporting Dashboard
Access a live insights dashboard to see engagement metrics, content performance, and ad space value at a glance.
Drive More Ad Sales
Use real-time engagement data to showcase valuable ad opportunities and connect advertisers with attentive audiences.
Audience Segmentation and Targeting
Group audiences by content interests, demographics, and engagement levels to offer targeted ad placements.
Actionable Analytics
Provide advertisers with data on page views, transactions, customers, influenced sales, and cart size.
How Attention Signals
for Publishers Works
Step 1
Identify KPIs
Work with the advertiser to determine metrics to track: eComm sales, site activity, sign-ups, and more.
Step 2
Deploy Tags
Easily generate and deploy activity and measurement tags to start tracking consumer behavior.
Step 3
Analyze Behavior and Sales
Use our analytics tools to gain insights into consumer behavior and sales drivers.
Gather Audience Data
Step 4
Monitor site and advertising domain activity to align engagement signals with ad exposure
Step 5
Deliver Insights
Deliver insights to sales teams and advertisers to generate more demand.
Step 6
Optimize Your Strategy
Create targeted, high-impact buyer’s journey funnels to intercept and influence audience behavior
%209.png)
%207.png)
%208.png)
%201.png)
%203.png)
%206.png)
%204.png)
%205.png)
Transparent Pricing
with No Hidden Fees
Stay Informed with Our Newsletter
Get the latest updates, insights, and industry news delivered to your inbox.
.png)